Bring in the New Year with Advertising in 2002
By Amy Hancock

Christmas is coming!   Enjoy this busy time for business, and this special time for families, and rest assured knowing that your marketing strategy for 2012 is in place. When things drop off in the New Year, keep your name, products, and services out there. Your customers are not thinking about what they need in 2012, but chances are they will still need you!

"I always ask my clients what they would like to achieve with their advertising," said Christa Gagnon, Sales Representative for Coffee News Northern Alberta. "If they want new clients, to develop a brand with our readership, or if they are looking to advertise a special promotion."

Advertising in Coffee News is affordable for small business owners. New publications printed and distributed weekly to local coffee shops, restaurants, and waiting areas.  Plus with free ad changes and no designer fees, a little of your marketing budget spent with the Coffee News goes a long way.

"We have a high distribution and an extremely loyal readership. Readership is tracked weekly and we can guarantee a number of readers," shared Gagnon.

The readership is tracked by the number of publications that are distributed, and the number of those publications that are returned to Coffee News.

"When I have the privilege of delivering the Coffee News I usually have people gather around the stand handing me the old one and excited to get the new one!"

When Christmas is over business usually drops off in the New Year. Get your advertisement out there, and remind your costumers that just because Christmas is over doesn't mean business is over! Keep your business 'top of mind' and  ensure a steady flow of business well into 2012.

"I have a client in the North Central area that has run an ad for a long time. She said it took a couple of publications before seeing a spike in business but after that her web sales increased exponentially." Gagnon continued, "She wasn't seeing much for web sales before so it was easy to track her success with Coffee News."

Coffee News Northern Alberta has a high return of clients each year. Their statistics show an 80 percent return for previous advertisers. It must be working...

Do you want to achieve successful marketing with Coffee News? Now that is good news!